How Can I Help Your Business Tell Its Story?
I suppose if you really wanted to paint me into a corner, I'm a writer — both by profession and passion. But I'd like to think I'm a little bit more than that. And since you're asking, I prefer to think of myself as a storyteller — the person responsible for translating a company's thought leadership, intelligence, and insight into content that people actually look forward to consuming. No marketing fluff. No "me first" BS. Just really good, honest content that focuses on solving problems, answering important questions and giving an audience a clear view into why a business exists.
In a previous life, I was a reporter and editor for a newspaper publishing company in New England, and a copywriter/account executive at CBS (a place and a job that convinced me interruptive marketing was a dying strategy...). When I'm not writing or working with businesses to improve their content marketing strategies, I'm a dad to twin girls, husband to a lawyer-turned-HR pro, and wannabe PGA golfer. Always in that order — and with the latter entering dangerously into fantasy land.
What do I do?
That's another good question.
Truth is, every company possesses the core elements of a story — plot, characters, conflict, narrative, resolution. Some businesses just need a little nudge to uncover those elements and communicate them in a way that's unavoidably compelling. And that's where I come in.
In 5+ years as a gun-for-hire, I've helped companies & business leaders create a wide variety of content — from 50-page eBooks and highly technical white papers, to video series, infographics, and ghostwritten bylines. My focus and expertise generally revolves around the B2B software industry, but I've worked with consumer brands, as well.