Everything you want to know about me — and some stuff you don't.
I suppose if you really wanted to paint me into a corner, I'm just a writer. But I'd like to think I'm a little bit more than that. And since you're asking, I prefer to think of myself as a brand and customer journalist — the middle man responsible for translating a company's thought leadership, intelligence, and insight every into content that its customers actually wants to consume.
Want some simpler (and less verbose) aliases for that description? Here you go: Content marketer, freelance writer, and storyteller.
Why do I matter?
That's another good question.
Truth is, every company possesses the core elements of a story — plot, characters, conflict, narrative, resolution. Some businesses just need a little nudge to uncover those elements and communicate them in a way that's unavoidably compelling. And that's where I come in.
In 5+ years as a gun-for-hire, I've helped enterprise businesses, emerging startups, and individual consultants create a wide variety of content — from 50-page eBooks and highly technical white papers, to video interviews, infographics, and ghostwritten blog posts. My focus and expertise generally revolves around the B2B software industry, but I've also worked with consumer brands, as well.
What's my background?
Behind the scenes, I'm a growing one-man business — which means I play the roles of CEO, janitor, and content creator, often on a daily basis. More importantly, that leader/practitioner role also means that every piece of content I create must pass my own strict standards for clean, engaging copy. No marketing fluff. No "me first" BS. Just really good, honest content that genuinely and compellingly tells a brand's story.
In a previous life, I was a reporter and editor for a newspaper publishing company in New England, and a copywriter/account executive at CBS (a place and a job that convinced me interruptive marketing was a dying strategy...). When I'm not writing or working with businesses to improve their content marketing strategies, I'm a dad to twin girls, husband to a lawyer-turned-HR pro, and wannabe PGA golfer. Always in that order — and with the latter entering dangerously into fantasy land.